Andrew Greenman

consultant, researcher, Nottingham University Business School

The Dynamics of Affected Place: How Extended Embodied Horizons and Relational Governance Interrelate in Love City

Keywords: Everyday practice, Affect, Branding, Creative Class, Entanglement, Horizons

This paper explores a locative media project called Love City. It is written as the project is in the process of being organised and suggests that such projects, which aim to disrupt and re-embed the performance of place, may provide a rich site from which to understand the role of cultural enterprise in knowledge economies.  

The aim here is not to explain the specificities of Love City. Instead it aims to provide a basis for discussing how ethnonarratives may reveal the boundaries 'technological zones'. That is dynamic 'sites of calculation' which shape the production of artefacts designed to join together the virtual and action into performing places. Our focus is on how Love City represents a specific form of 'framing' cultural production. It considers the tactics deployed to address the strategic aims of a Regional Development Agency, which is funding the project.   This working paper aims to show how, in seeking to extend embodied experience through a relational aesthetic utilising interactive media, commercial, legal and new forms of urban governance are revealed.

Andrew Greenman is a doctoral researcher at the Nottingham University Business School. His thesis is located in Organizational Studies and explores cultural entrepreneurship in the creative industries. His areas of interest include; the creative class, theories of organising, entrepreneurial narrative and identity work. He has written about scenario planning and 'ethnographic futures research' as a consulting fashion, which he presented at the European Institute for Advanced Studies in Management . Andrew's doctoral research is sponsored by a competition studentship awarded by the Economic Social Research Council.  

He also works as a consultant and in 2006 presented a paper at Ethnographic Praxis in Industry , Oregon. He has also conducts research for the Princes' Trust and mentoring work with creative industries' SMEs for the Arts Council of England.

He is also a music composer, with releases on independent electronic labels in New Zealand, UK and USA.