EMAP RESIDENCE 2024 artists selected




photo: Ana Kovač


M-CULT proudly presents our EMAP 2024 resident artists Andreas Zingerle (AT) in collaboration with Linda Kronman (FI).

They will be working on TrickTheBot.ai, a tactical media art project investigating AI bias in the employment sector by testing ways to trick IKEA’s hiring bot.

IKEA has pioneered the use of AI in job recruiting and the company serves as a case study for testing various tricks trying to optimize their performance for AI augmented employment processes. Will such a ‘IKEA-hack’ advance their chances to land a job at IKEA? What kind of human and machine biases are embedded in AI augmented hiring?

In the process of collecting different perspectives into an interactive video documentary the collaborating artists engage with jobseekers, HR-professionals, AI-developers, researchers and others.

Andreas Zingerle is a media artist who received his PhD from the University of Art and Design Linz researching vigilante counter-movements and anti-fraud activism. He implements social engineering strategies that emerge in his research into interactive narratives, artistic installations, data visualizations and creative media competence training with a focus on Open Source tools and workflows.

Linda Kronman is a media artist and PhD researcher in a digital humanities project called Machine Vision in Everyday Life at the University of Bergen. Her research on how machine vision is represented in digital art draws on feminist, posthuman and critical theory. By combining methods from humanities with artistic explorations she engages with the ways art can help us think differently about AI.

Since 2010 Andreas and Linda have collaborated under the collective name Kairus exploring the use and abuse of technologies through practice-based research which is closely intertwined with their artistic production. In 2022 Kairus was awarded the Outstanding Artist Award by the Austrian Federal Ministry for Arts and Culture.

Feel free to contact us if you want to collaborate with the project.
The artists will be in Helsinki in late February, late March and July.
More to come soon ....!